Presell a Course

This article shows you how to presell one of your courses.

Why Presell a Course?

Preselling is a great way to gauge interest—and make sales—before you launch your course. This allows you to get a jump on promoting/marketing the course (often before you’ve even finished the content).

When preselling your course, make sure to let potential students know that the course is not yet ready to take. You can do this by editing text and buttons on your sales page. Repeat phrases like “Coming Soon” and “Launching on [date]” so it’s clear the course is not available for immediate access.

Early-Bird Pricing

Oftentimes people offer special early-bird pricing to reward those who buy the course as a presale. This provides an incentive for them to buy the course before it launches.

If you choose to offer a pre-sale price, you can highlight it by going to Course > Sales Page and customizing the enroll button text to read “Early-Bird Price” or something similar.

Keeping Lectures Unpublished

In order to sell the course but keep content hidden until it launches, you’ll need to make sure your lectures are unpublished. Here’s how to make course sales to students, but not allow anyone to actually view the course curriculum.

  1. After logging in to your Teachable admin area, go to the course you would like to presell.
  2. Once inside the course area, select Curriculum from the submenu.
  3. In your curriculum, as you add course content, keep all new lectures unpublished as drafts. lecture drafts

    This way, people will be able to pay for the course—but not yet view the lessons.

  4. Then, when you’re ready to show your course to the world, return to this area to publish the lectures. Now students enrolled will be able to view the course contents.

TIP: A great way to create an excellent user experience is to have a "welcome lecture" published during your presale while keeping the rest as draft. This could be a welcome message or video, or include information about when the course will be live - the choice is up to you! 

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