Creating Coupon Codes

This article shows you how to create coupon codes for your courses within your Teachable school on the Basic plan and up. To learn how affiliates can distribute course links with coupons applied, see Can Affiliates Market My Course with a Coupon Code?

NOTE: Paid courses cannot be sold for less than $1.00 USD or the transaction will fail. When creating coupons, keep in mind to not discount courses below that amount. This does not affect the ability to create 100% off coupons for courses. School owners can still offer free courses by creating 100% off coupons.

Understanding Multiple-Use vs. Single-Use Coupons

A multiple-use coupon is a universal coupon that can be used by a number of users you specify (e.g. limit 1,000). A multiple-use coupon is good for promoting a “limited offer,” in terms of time and availability, to a more general audience. For instance, for a Black Friday sale, you can create a special “Black Friday” code that can be used by 1,000 people.

Single-use coupons, on the other hand, can only be used once by a single customer. You can use them as gift certificates to reward specific users, incentivize current students to sign up for other courses, or market to specific people. Generating a batch of single-use coupons limits the number of users that can take advantage of the offer to the number of coupons you generate and distribute.

In both cases, Teachable fees are charged on the post-coupon price--so if you have a 50% off coupon that discounts a $40 course to $20, fees are only charged on the $20 that the student actually pays.

Creating a Multiple-Use Coupon

  1. Log in to your Teachable school.
  2. Select the course for which you want to create a multiple-use coupon. 
  3. Click the Coupons tab in the sidebar. coupons
  4. Select the New Coupon button. new coupon
  5. Choose whether you want to create a coupon for only the selected course, or a coupon that can apply schoolwide (on all pricing plans). admin-course-coupons-new_coupon_options.png 
  6. If you're creating a course-specific coupon, you'll see this form. (For schoolwide coupons, see step 7 instead.) coupon for specific course

    NOTE: If you are creating a coupon for a payment plan, you can use the Applies to drop-down menu to specify whether you want the coupon to apply to the first payment or all of the payments.

    • Toggle the Type input to choose Amount or Percent to discount the course either by a specific amount (e.g. $30 off) or by a percentage (e.g. 40% off). If you chose Amount, type in the number of dollars to discount it by. If you chose Percent, type in the percentage number.
    • Pick the Pricing Plan you want to create coupons for (if you only have one, it will be chosen automatically). If you select a subscription plan, you'll be able to choose whether to apply the coupon to all billing periods or the first one only.
    • Enter a unique coupon code (any series of letters and/or numbers) that will appear in the URL to be shared. Note that coupon codes cannot contain any special characters (e.g. %, #, etc.)
    • Make an internal name for the coupon (used for your reference only).
    • Select an expiration date and time (based on the school owner's local time zone).
    • Choose the total possible number of users that can use the coupon.
  7. If you're creating a schoolwide coupon, you'll see this form: sitewide coupon
    • Schoolwide coupons can only be set by percent off, not amount. Type in your chosen percentage-off number.
    • Enter a unique coupon code (any series of letters and/or numbers) that will appear in the URL to be shared. Note that coupon codes cannot contain any special characters (e.g. %, #, etc.)
    • Make an internal name for the coupon (used for your reference only).
    • Choose the total possible number of users that can use the coupon.
    • Select an expiration date and time (based on the school owner's local time zone).
  8. Whichever type of coupon you're making, click Add Coupon when you're done to create and save it.
  9. Click the Preview button on the newly generated coupon. preview coupon
  10. Scroll down the sales page to confirm the presence of the coupon. preview coupon
  11. Copy the URL (everything before &preview=logged_out) from the current page to distribute to potential users. copy coupon URL

Creating Single-Use Coupons

  1. Log in to your Teachable school.
  2. Select the course for which you want to create a single-use coupon. 
  3. Select the Coupons tab in the sidebar. 
  4. Click Bulk Coupon Generator in the upper right-hand corner. bulk coupon generator
  5. Choose whether you are creating coupons usable only on a pricing plan of the selected course, or on all courses and pricing plans across your school. generate single use coupons options
  6. If you chose This Course Only, you'll see this form. (For schoolwide coupons, see step 7 instead.) bulk coupon for specific course
      • Toggle the Type input to choose Amount or Percent to discount the course either by a specific amount (e.g. $30 off) or by a percentage (e.g. 40% off). If you chose Amount, type in the number of dollars to discount it by. If you chose Percent, type in the percentage number.
      • Pick the Pricing Plan you want to create coupons for (if you only have one, it will be chosen automatically). If you select a subscription plan, you'll be able to choose whether to apply the coupon to all billing periods or the first one only.
      • Choose the Number of Coupons you want to generate.
      • Finally, choose an expiration date and time.
  7. If you chose All Courses, you'll see this form: bulk coupon for all courses
    • Schoolwide coupons can only be set by percentage-off. Type in your chosen percentage number.
    • Choose the number of coupons you want to generate.
    • Finally, choose an expiration date and time.
  8. When you're done with either option, click Download Generated CSV to download the CSV file to your computer. Use any spreadsheet application to view the codes. download generated CSV
  9. Distribute the codes via email or however you’d like to. Remember, each code will only work for one person, so be careful not to distribute duplicates.

NOTE: When you create course-specific coupons, you choose one pricing plan to tie the coupon to. Coupons are permanently tied to individual pricing plans. If you add a new pricing plan later, this coupon will not work with it.

Restoring Deleted Coupons

If you deleted a coupon by accident or would like to bring a certain promotion back without creating a new coupon for it, it’s easy to restore old coupons. Simply go to the Coupons area of the course as usual and click on Show deleted coupons:

show-deleted-coupons.png

Next to the coupon you’d like to bring back, click Restore.

deleted-coupons.png

Now, as long as the coupon is attached to an active pricing plan (and max # available has not been reached), it will be available for use again. If it was attached to an old (deleted) pricing plan, you can restore those as well--see this article.

Using Coupons to Sell My Course to Organizations/Bulk Purchasers

You may want to sell your courses to schools, businesses, or other organizations that want to buy access to your course for a group of people. Chances are those organizations want to give access to all their members without making separate purchases for each individual. You can allow them to do this by creating coupons (either single-use or multiple-use). To do this, follow these steps:

  1. Create a new pricing plan for the course that corresponds to the price/licenses that you want to sell it for. To learn more about how to set that up, check out this article. Alternatively, if you want a version of the course specifically for members of the organization, you can first duplicate the course, name it "Course: Corporate/Enterprise Version," and add the appropriate pricing to that course.
  2. Once you’ve seen that an organization has purchased that plan for your course, create the appropriate number of coupons. In order to do this, navigate to your course and select Coupons from the admin sidebar.

admin-course-coupons.png

You now have two options:

Option 1: Single-Use Coupons

Single-use coupons can only be used once by a single customer. You can generate a batch of single-use coupons and send the CSV file (essentially an Excel document) with all of the links to the organization. The organization will then distribute the links in order for their members to redeem the offer. The CSV file you generate will contain the following information:

  • The coupon code to be used
  • A link to enroll for that course with the coupon code already added in

To generate single-use coupons and the CSV file, follow these steps:

  1. Click Bulk Coupon Generator on the top right of the page. 
    admin-course-coupons-bulk_coupon_generator.png
  2. If you're only selling one course to the organization, select This Course Only
    bulkcoupon2.png
  3. Now, select a Pricing Plan from the dropdown, set the Discount Amount to the full course price so that your course is free (or change to Percentage and set it to 100%), and choose the Number of Coupons you want to send to the organization. 
    admin-course-coupons-bulk_coupon_generator-specific.png
  4. Click Download Generated CSV when you’re done. This will download the CSV file to your computer. You can now send the Excel file to the organization.

NOTE: Members of the organization will still need to create a student account for your school when they first go to enroll in the course.

Option 2: Multiple Use Coupon

A multiple-use coupon is one coupon that can be used by a specific number of users. You can create a multiple-use coupon and send the link with the coupon code embedded into the URL to the organization. This option is usually easier for administrators to send out to a team (although they will be responsible if the coupon code is given to the wrong person).

To generate a multiple-use coupon to send to an organization, follow these steps:

  1. Click New Coupon on the Coupons page of your course. 
    admin-course-new_coupon.png
  2. Fill in the Create Coupon form. Make sure to make the Amount the total amount of your course, or change to Percentage and mark it 100% of the full value of the course. Set the Number Available to the number of licenses the organization wants to purchase (which should also bypass or reduce the problem of the code getting spread to non-employees). Click Add Coupon when you’re done. 
    66d9cec36b8f3e6c5cef452f7ec835f5751599db1e05124b88dc4467192c882c.png
  3. Now, your coupon code should appear on your coupon page. Click Preview to see how your course will look to users with the coupon code in the URL.

    admin-courses-coupons-preview.png

  4. From the preview page, you'll see a coupon code similar to this in your URL:

    coupon-code-url.png

Copy the portion of the URL just before the “&preview=logged_out” (as highlighted above). Send this URL to the organization so that they can distribute the URL to their members.

NOTE: Members of the organization will still need to create a student account for your school when they first go to enroll in the course.

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