This article shows you how the enrollment button behaves differently when multiple pricing plans are offered, coupons are applied, or the button text is customized.
Understanding Button Behavior for a Course With One Pricing Plan
If you have just one pricing plan for your course, the price of your course will display inside the enroll button on the sales page. The user will be forwarded directly to the checkout page when the button is clicked.
Understanding Button Behavior for a Course With Multiple Pricing Plans
When you have two or more pricing plans for a course, the enroll button cannot display a single course price. Instead of being forwarded immediately to checkout when they click, the user is scrolled to the bottom of the page where all pricing plans are displayed.
Example: Growth Hacker Marketing: The Course
The user must then select an option and click the Enroll in Course button again to advance to the checkout page.
Understanding Button Behavior for a Course With a Coupon
When a user loads the sales page with a valid coupon code in the URL, the enrollment button will reflect the discount.
In the case of multiple pricing plans, the user will again be forwarded to the bottom of the page, where they will see their coupon applied to each pricing plan and will be able to select the plan they want.
Changing Enroll Button Text
Changing the enroll button text is possible, but it has a few consequences. The button will:
- lose its ability to automatically display price
- lose its ability to automatically show applied coupon price
NOTE: Writing fixed text regarding price on the button may cause confusion if you change pricing plans or apply coupons and forget to change the button text.
If you decide you want to write custom fixed text for your enroll button, follow these steps: