Google Analytics and Teachable

This shows how to add a Google Analytics tracking code to your Teachable School.


Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Analytics, while easy to implement, has advanced functionality. In order to take advantage of all Google Analytics has to offer, look into Google Analytics Academy.

NOTE: For more general information on tracking analytics, privacy, and Teachable, please review our FAQ.

Adding Google Analytics to Your School

First, you will need to create a new Google Analytics account if you do not have one yet for your school, or use an existing account. For help setting up your Google Analytics account, continue here.

If you have an existing Google Analytics account:

  1. In your Google Analytics Admin menu, select the account you would like to use from the dropdown menu in the Account column. Then, in the Property column, click Create Property.exisingaccount-createprop.png
  2. Skip to step 3 below.

If you are creating a new Google Analytics account:

  1. From your Google Analytics Admin menu, find the Account column. Click Create Account.admin-account-createaccount.png
  2. You will be prompted with a Google account setup wizard. You will need to enter in an Account name and set your account data sharing settings. Then, click Next.newaccount-step1.png
  3. In the Property Setup step, enter in a Property name. Then, select Show Advanced Options.newaccount-showadvancedoptions.png
  4. Turn on the toggle for Create a Universal Analytics property. In the Website URL field, enter in your school’s domain. Select the radio button for Create a Universal Analytics property only.newaccount-UA_property_deets.png
  5. Click Next. You will be prompted to fill in some information about your business/website.
  6. Click Create. This will bring you to the Tracking Code page of your new property.
  7. Copy the full Tracking ID for the property.newaccount-trackingID.png
  8. Return to your Teachable school and navigate to the Settings > Integrations page.
  9. Toggle on the checkbox for Google Analytics. Paste the tracking ID in the Google Analytics ID field.settings-integrations-ga.png
  10. Click the Save button in the upper right corner.

Troubleshooting Google Analytics

Tracking Code Setup

For more information on setting up your UA tracking code in Google Analytics, we recommend reviewing Google’s support documentation here.


It has been reported that adblockers can cause issues with analytic tracking code in Google Analytics and other tools. There are ways you can address the issue -- most of which are more advanced and involve writing code. Learn more here.

Was this article helpful?
114 out of 164 found this helpful

Can't find what you're looking for?

Contact us