This article goes over the upcoming update requirements for Gmail and Yahoo.
Yahoo and Gmail have separately announced updated requirements to deliver email to their platforms starting on February 4, 2024. Their goal is to better secure customers' inboxes and provide an improved consumer email experience.
The updated recommendations cover the following:
Ensure proper setup and authentication
For senders to Yahoo or Gmail, both mail providers require that all emails be fully authenticated with Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting and Conformance (DMARC).
Make it easy to unsubscribe
To provide a hassle-free experience for users, senders must support one-click unsubscribe in the List-Unsubscribe header in the email. This does not affect the visible Unsubscribe link in the body of the email. Both mailbox providers require senders to honor the unsubscribe request within two days.
Send emails that your subscribers want to receive
To help reduce spam in their users' inboxes, both Yahoo and Gmail will enforce a spam complaint threshold of 0.3%.
Although this change will improve your email deliverability, there are actions you may need to take if you’re using your own Domain Name Service (DNS) or Email Service Provider (ESP).
What do I need to do?
All customers who have both have transactional emails sent from their school and send emails to customers utilizing the Email tool in Admin will be covered by our team's work to ensure our sending domains are compliant.
Here’s why. All emails, both transactional school emails and emails sent via the Email tool are sent under the Teachable domain and subdomains. That means that even if you’re using a custom domain and have your email set for the “Reply to email address”, the sending domain remains Teachable.
That means there’s nothing for you to do and your email deliverability via the above scenarios will not be impacted! The SPF, DKIM, PTR, and DMARC records are already in place or will be by February 4, 2024.
However, customers using their own DNS or ESPs, such as Mailchimp or ActiveCampaign, may need to take action.
To ensure compliance with the upcoming requirements we recommend following the guidance of your DNS and ESP for the most up-to-date and accurate instructions.
If you have questions or concerns please reach out to Support for additional assistance.