Segment and Teachable – Teachable

This article shows how to integrate Segment, an analytics API, with your Teachable school.

NOTE: Third-party tools exist outside the realm of customer support. This means that we cannot assist with maintenance, customization, or troubleshooting within the tool itself. Moreover, with any changes made within the tool, we cannot ensure its functionality or full compatibility with current or future versions of Teachable.

Overview

Segment is an analytics API (Application Program Interface) that allows you to collect customer data and send it to any analytics or marketing services you use, including:

Google Analytics
MailChimp
HubSpot
Facebook Pixel
And many more

This means that instead of having to install a bunch of analytics integrations individually, you can install Segment, which will send information to those different integrations for you.

Segment has both free and paid plans. The free plan should be sufficient for your Teachable school.

NOTE: For more general information on tracking analytics, privacy, and Teachable, please review our FAQ.

Set up the integration

To set up the Segment integration in your Teachable school:

Login to your Segment account and set up your sources and integrations (for further instruction on setting up sources, contact Segment’s support team).
Find the Segment API Key for your Segment source by clicking on your Source, and choosing Settings from the navigation.
Next, click API Keys.
Copy the Write Key.
In a separate window or tab, open up your Teachable school and navigate to the Settings > Integrations page.
Click the Segment icon to open up a popup modal.
In the Write Key field, paste the Write Key that you copied in step 4 above.
Click Save to save your changes and close the popup modal.