Google Analytics and Teachable


This article reviews how to add the Google Analytics integration to your school, uninstall the integration from your school, and provides some basic troubleshooting steps.

CAUTION: Third-party tools exist outside the scope of Teachable Support. This means that we cannot assist with maintenance, customization, or troubleshooting within the tool itself. Moreover, with any changes made within the tool, we cannot ensure its functionality or full compatibility with current or future versions of Teachable.


Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. School owners can integrate Google Analytics in their Teachable school in order to track and report on traffic within their school pages.

Add Google Analytics to your school

NOTE: In order to set up your integration, make sure to create a Google Analytics account. For more help setting up your GA account, check out Google’s Analytics Help Resources.

To setup your Google Analytics integration:

  1. Navigate to the Settings > Apps page of your Teachable school.
  2. Select the Google Analytics 4 icon.
  3. Click the Install button.
  4. A popup modal will appear. Add your Google Tag ID.
    TIP: Not sure how to find your Google Tag ID? Follow Google’s guide.
  5. Click Install to complete your setup.


Remove Google Analytics

To turn off the integration:

  1. Navigate to the Settings > Apps page of your Teachable school
  2. Select the Google Analytics 4 icon.
  3. Click the Uninstall button.
  4. A popup modal will appear. Click Uninstall to confirm.


Frequently asked questions

What are some other functions available with Google Analytics?

Google Analytics has advanced functionality. In order to take advantage of all Google Analytics has to offer, we recommend looking into Google Analytics Academy.

Can I set up conversion tracking for my school?

Yes–you can set up basic conversion tracking through your Google Analytics account. Learn more about creating or modifying conversion events.

Note that once set up is completed correctly, purchases should show up as conversions in the Realtime view immediately. However, it will take 24-48 hours for these events to begin populating in your Reports.

Why am I not getting my reports?

It has been reported that adblockers can cause issues with analytic tracking code in Google Analytics and other tools. There are ways you can address the issue, however, this does require advanced custom coding.

What is Teachable’s policy on privacy and tracking?

Please refer to our article on privacy and tracking analytics.

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