Checkout Page

This article guides you in setting up a checkout page for your product.

If you're looking for assistance with a student purchase, please refer to this guide instead:
Student Guide: Checkout & Payment Issues

An upgraded checkout experience for 2025What's changing:  Since July 2024, we’ve been testing a new checkout experience to ensure it’s fully optimized and delivers higher conversions than the previous version. After analyzing over 6 million checkout visits, we’re excited to roll out this improved, more reliable experience designed to help your business achieve better results with less effort.What's new and why it matters to you:

• Boosted Conversion Rates: customers using our new checkout are seeing a higher conversion on average, helping their revenue growth.
• Effortless Purchases: Google’s autocomplete speeds up the buying process for your customers, making transactions hassle-free.
• Optimized for Clarity and Simplicity: the new simplified design is optimized for mobile, with more express checkout options, fewer fields, and clarity for recurring purchases, making checkout more seamless no matter what device your buyers are on.
• Enhanced Privacy Compliance: a new cookie consent banner on checkout pages informs students about cookie usage, ensuring adherence to privacy regulations

The previous version of checkout will no longer be actively maintained after February 28th and will shut down by March 31st.

Overview

Each product in your school has its own checkout page. You can make changes to your checkout page in the Pages > Checkout Page section of your product admin. From there, you can add testimonials, bullet points, course guarantees, upsells, and order bumps.

Checkout page display

The checkout page contains the following sections:

• Order summary - An overview of the purchase. If a coupon code is created, the coupon code box will appear under the summary.
• Get started - The area where students enter the email address they will use to login to your school. If their email address is already associated with a school or Teachable Account, they’ll be prompted to enter their password and login directly on the checkout page. Students can also opt-in to promotional and instructional emails from your school here.
• Express checkout - The area where students can pay via PayPal, Apple Pay, or Google Pay. This area will appear only if these payment options are setup within your school. 
• Payment method - The area where students select a payment method (credit card, Stripe Link, or Buy Now Pay Later) and enter their payment information. If a student is using an existing account with a saved credit/debit card, their payment information will be auto-filled. All users have the option to check off a "Billing is same as shipping information" field in the Payment method section. If the billing address is different from the shipping address, customers will be prompted to fill in a country and zip code for their billing address in addition to their full delivery address in the section below. While there might not be any physical products associated with the purchase, this information is required to calculate any taxes, if applicable.
• Address - The area where students enter their full address and Tax ID, if applicable. The address form uses Google address autocomplete with a drop down option to select and auto-fill the remaining address fields. Users are required to fill out Country, Street Address, City, State/Province/Region, and Postal Code. Required fields vary by country. Billing and shipping address is required for compliance purposes. If users are purchasing as a business entity, they can click the “Add a business tax ID” checkbox. This will reveal a field for Business name and Tax ID number.
  • • • The billing and delivery addresses will be available for download in your transactions CSV report. They will also be included in the user CSV report if the user saves their payment details to their profile.
      • For recurring payment options (i.e., a subscription or payment plan), student payment details will automatically be saved to their profile. For one-time purchase options, students can opt in to save their information. Students can edit or manage their saved payment details at any time by editing their billing information.
• Bonus offer - The area that offers the ability to add additional products at checkout. This is displayed only if order bumps have been created for the product.
• Buy now - The button students must click to finalize the purchase once all of the required information has been entered on the checkout page. The buy now button text can be edited with custom text for further customization.

Once a student completes their purchase, they automatically navigate to a post-purchase page where they can fill out their full name and password.

Add order bumps

During checkout, you have the option to offer additional products to your students by way of an order bump. Order bumps allow students to purchase multiple products from your school at one time, rather than purchasing each product individually. You can also create special offers via these order bumps to drive sales.

Learn more about creating order bumps for your products. 

Add testimonials

When purchasing a course, potential students will often want to know what other students think about your course. You can add up to two testimonials about your course as a way to demonstrate “social proof” and reassure potential students about the quality of your course.

To create a testimonial, add the following information in the Testimonials section:

• Testimonials Heading - A brief description of your testimonials
• Upload Photo - A photo of the person giving the testimonial (Recommended size: 120 x 120 px)
• Name - The name of the individual giving the testimonial
• Testimonial Description - The body text of the testimonial

Once you are finished, click Save.

Add bullet points

You can add up to five bullet points to the checkout page to provide additional information about your product and further drive why a student should buy.

To add bullet points, add the following information in the Bullet Points section:

• Bullet Points Heading - An introduction to the information being emphasized through the bullet points (e.g. Here's what you'll get when you sign up!)
• Bullet Points - The information about your product you would like to emphasize

Once you are finished, click Save.

Add a course guarantee

Optionally, you can display a money-back guarantee by choosing the available default text or uploading your own badge. This guarantee is displayed at the bottom of the checkout page.

To display a course guarantee the checkout page,

1. Select from either the default text or upload your own badge by clicking the Upload Custom button. We recommend an image size of 400x400 px.
2. To remove the course guarantee displayed, select None.
3. Once you’re finished, click Save.

Per Teachable's Terms of Use, all students have the option to a 14-Day money back guarantee. If you have questions about these terms, please contact our Support Services.

Preview and publish your checkout page

On the right-hand side of the checkout page editor, you can see a live preview of any saved changes to the Testimonials, Bullet Points, and Course Guarantee sections.

To experience the checkout page from the perspective of a student purchasing your course, click the Preview button. In the pop-up window that appears, click "preview your checkout page". This will automatically redirect you to the checkout page of the first pricing plan created for the product.

Link directly to your checkout page

To locate the Checkout URL of your product's checkout page, navigate to the Pricing section of your product admin. A button to copy the url of the pricing plan is available next to each pricing plan. Learn more about pricing plans for your products.

Alternatively, you can embed your product with an available checkout page directly to an external website you manage. Learn more about adding products to an external site. 

Frequently asked questions

Why does the Checkout URL show the order ID?

The URL is shortened for SEO purposes and includes the order ID specific to the student purchasing, rather than the generic product ID. Coupons and affiliate tags work with this new URL structure. And, copying the URL directly from checkout admin (not from checkout) and sharing out widely, will not affect the purchase on the student’s side nor the tracking on your side. When you copy and send out the URL, each student will have a new Order ID attached to the URL.

How do I verify my URL is up-to-date for tracking?

Ensure the domain entered in GA4 or other apps for cross-domain analytics tracking is set to “teachable.com” only (no “.sso” in the domain URL). Learn more about the correct convention set-up here.